And anywhere else that makes it easy to find

Laptop sitting on a white chair
Laptop sitting on a white chair

With help from some cows

Cow stares right into the camera
Cow stares right into the camera
Photo by Miguel Ángel Díaz Magister on Unsplash


What does that mean anyway?

Icons showing the Core strategy, principles and operating system that make up MatterLogic
Icons showing the Core strategy, principles and operating system that make up MatterLogic

A Short Story About a Real Brand Experience

A smiling stuffed avacado toy sits on a yellow surface leading against a green background
A smiling stuffed avacado toy sits on a yellow surface leading against a green background
Photo by JOSHUA COLEMAN on Unsplash


3 Places to Reconsider Just Piling On

Tall stack of coffee cups with more coffee being poured into the top cup
Tall stack of coffee cups with more coffee being poured into the top cup
Photo by Nathan Dumlao on Unsplash


Running a Purpose-Driven Business is a Lot like Writing a Good Essay

A Field Notes notebook sits with a pencil near a laptop.
A Field Notes notebook sits with a pencil near a laptop.
Avery Evans on Unsplash


ESG, Diversity and Volunteering Matter — But They Aren’t Your Purpose

A single green leaf on a grey background
A single green leaf on a grey background
Photo by Sarah Dorweiler on Unsplash


As Seen in Erin Brockovich

A cup of coffee on an old dish
A cup of coffee on an old dish


If you’re leading a purpose-driven business, you need to assess the value of becoming a Benefit Corporation and/or B Corp Certified

Metal letter B on a grey background
Metal letter B on a grey background


Why our seductive affinity for the cheap option hurts others as well as ourselves

Woman holding five dollar bill
Woman holding five dollar bill

Katie Burkhart

Builder. Founder. Communicator. I write on purpose-driven business, as well as brand, story + leadership. Founder @ MatterLogic, MatterPulse, and Matter 7.

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