If you’re leading a purpose-driven business, you need to assess the value of becoming a Benefit Corporation and/or B Corp Certified

Metal letter B on a grey background
Metal letter B on a grey background


Why our seductive affinity for the cheap option hurts others as well as ourselves

Woman holding five dollar bill
Woman holding five dollar bill

Changing your perspective will shift how you see it and how you help it grow

Hand holding a small, potted succulent
Hand holding a small, potted succulent
Photo by Fabiola Peñalba on Unsplash


Purpose isn’t all about impact; it’s first and foremost about using your time intentionally

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An Ode to the Chipotle Brand

Chipotle burrito bowl on a wooden cutting board
Chipotle burrito bowl on a wooden cutting board

Values


My personal design philosophy as a brander, designer, and builder.

A leather chair looks out onto the light
A leather chair looks out onto the light
Photo by Vorsen Furniture on Unsplash


A Letter to My Future Self

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Brands need to invest in their communities, their team, and their partners to maintain awareness and loyalty

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Branders look at the big picture and can help you close the gap between your messaging and your actions, so you grow as a brand and as a company.

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An authentic look at how these words are currently used so we can improve the dialogue and move our organizations forward.

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Katie Burkhart

I'm an analytical cross-connector and purpose-driven builder simplifying big ideas into actions. Currently leading Matter 7 and MatterPulse.

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