A Short Story About a Real Brand Experience

A smiling stuffed avacado toy sits on a yellow surface leading against a green background
A smiling stuffed avacado toy sits on a yellow surface leading against a green background
Photo by JOSHUA COLEMAN on Unsplash


3 Places to Reconsider Just Piling On

Tall stack of coffee cups with more coffee being poured into the top cup
Tall stack of coffee cups with more coffee being poured into the top cup
Photo by Nathan Dumlao on Unsplash


Running a Purpose-Driven Business is a Lot like Writing a Good Essay

A Field Notes notebook sits with a pencil near a laptop.
A Field Notes notebook sits with a pencil near a laptop.
Avery Evans on Unsplash


ESG, Diversity and Volunteering Matter — But They Aren’t Your Purpose

A single green leaf on a grey background
A single green leaf on a grey background
Photo by Sarah Dorweiler on Unsplash


As Seen in Erin Brockovich

A cup of coffee on an old dish
A cup of coffee on an old dish


If you’re leading a purpose-driven business, you need to assess the value of becoming a Benefit Corporation and/or B Corp Certified

Metal letter B on a grey background
Metal letter B on a grey background


Why our seductive affinity for the cheap option hurts others as well as ourselves

Woman holding five dollar bill
Woman holding five dollar bill


Changing your perspective will shift how you see it and how you help it grow

Hand holding a small, potted succulent
Hand holding a small, potted succulent
Photo by Fabiola Peñalba on Unsplash


Purpose isn’t all about impact; it’s first and foremost about using your time intentionally


An Ode to the Chipotle Brand

Chipotle burrito bowl on a wooden cutting board
Chipotle burrito bowl on a wooden cutting board

Values

Katie Burkhart

Builder. Founder. Communicator. I write on purpose-driven business, as well as brand, story + leadership. Founder @ MatterLogic, MatterPulse, and Matter 7.

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